StrawberryFrog has long been known for its bold approach to creative work, but even the most daring brands need a refresh now and then. They asked me to refine their identity while keeping its spirit intact. I started by sharpening the original mark and pairing it with a more modern typeface, then expanded their color palette to introduce greater flexibility and energy. To tie everything together, I built out a design system that pulls directly from their iconic frog logo: playful graphic elements that can stretch across touchpoints and give the brand a sense of movement. The result is a refreshed identity that feels as lively as the agency’s name, while still honoring the foundation they built.