Craite Records is a newly launched vinyl brand selling exclusively through Whatnot and Instagram, where a fast-growing community has already started to take shape. Craite's goal was clear: stand out in an oversaturated reseller marketplace by embracing a unique black metal aesthetic. As a lifelong metalhead, this was a dream brief. I built a visual world rooted in the language of black metal and adjacent punk culture: raw textures, blackletter, stark contrast, and a sense of controlled chaos. The result is a brand that feels dark and grungy while also intentional and legible enough to function across social platforms. In a category full of friendly, neutral, indie-record branding, Craite Records leans fully into subculture. It’s abrasive in the right ways, unique to its audience, and gives the brand instant identity as it grows its following and presence in the vinyl marketplace.