Prima is a new spritz beverage crafted with authentic Italian ingredients—aperol, prosecco, citrus, and soda water—all blended into a premium yet approachable drink. I was brought in to help shape how the brand would live in the world, starting with an exploration of identity and expression. To balance heritage with modernity, I developed a visual system that plays with irreverent, vintage-inspired artwork alongside clean, type-driven layouts. This mix gives the brand both playfulness and sophistication, allowing it to flex across packaging, social, and experiential moments. The result is a spritz that feels rooted in tradition while designed for today’s audience.